If you havent noticed already social media is everywhere. There are so many websites and tools to take advantage of but which one is going to give you the most for your precious time. The one tool that has been a success for me is the FaceBook Fan Page. FaceBook allows you to interact with your prospects or clients through Fan Pages. These pages allow you to have an unlimited amount of Fans or people who are interested in you or your online business. Unlike your main profile where you are limited to just 5,000 friends, with Fan Pages you can have an unlimited amount of people connect with you.

Here are some ways to use the fan page to grow your online business.

1. Integrate with Blog RSS Feed. You can integrate this fan page with your blog RSS feed or your website and ensure that it has a steady stream of content coming in for content hungry users.

2. Announce Your Events: If you are having a free webinar, teleseminar, or will be any of the social networks like Twitter live you can announce that event on your fan page and create anticipation for it. Also it keeps your fans in the loop of what your doing.

3. Explain Youre Business: Use pictures, videos, articles, and comments to really explain what you do. Be careful not to pitch in your Fan Page. This is an immediate turn off. Instead give case studies of things you have done to help people and share it with your Fans.

4. Interact With Your Fans: Make sure not to remain silent. Interact with your fans as they come to your page. You will soon experience your fans interacting amongst each other and giving you great feedback and/or word of mouth advertising. This is invaluable and shouldnt be taken for granted. However you must be patient and allow this time of process to build. Once done ” it is the greatest asset and social proof you can have.

These are just a tip of the iceberg of what you can do with FaceBook Fan Pages. It is that simple. Once you have put one together its also a good idea to be a fan of this page yourself. Once you are done, you can send this page to friends on your list and ask them to do the same. This will spark the viral component and have your Fan Page reach everyone in your FaceBook network.

Realize that social networking is the future and if you utilize the tools provided like a Facebook Fan Page you will be 5 steps ahead of everyone else in your online business. So start taking advantage of this great social networking tool and grow your business today.

Search engine optimisation is an integral part of internet marketing. With ever increasing queries on the search engines capturing traffic is a fanatstic opportunity that any serious online business should be looking to exploit. As competiton for high seach engine positions is increasing day to day, leaving SEO to an internet marketing agency is wise choice.

A relatively successful area of internet marketing is that of email marketing. For those businesses that still utilise direct mail, hiring a digital media agency can prove highly rewarding as there is often potential to greatly increase email response rates and increase sales through email marketing.

The area with the greatest growth on the internet in recent years has been that of Social Media. Examples of social media sites include Myspace, Facebook and Youtube. The information that these sites can provide about your taget market can be invaluable to your maketing campaigns as you can market your products in a manner which you target maket will be most responsive too.

Whether you desire more visitors to your site, or you would like more conmversions for the amount of traffic you are currently receiving, an intenret marketing service can determine the bnest course of action to improve your website and increase the sales it generates.

When searching for an internet marketing service it is worthwhile to bear in mind word of mouth is one of the best and most reliable methods to find a business or service. Internet marketing services are no different. Also, searching online is an excellent place to look. If a company that provides internet marketing services has an good website with decent search engine rankings it is a sign that they may be able to produce similar results with your website.

Internet marketing companies pride themselves on keeping up to date with the very latest developments in digital media. Along with their skills and without distractions that you have of running your business it often proves fruitful to outsource your internet marketing campaigns.

With an evergrowing trend of individuals turning to the search engines to find information it is benefitial for any business to have a website. With the development of Google local search, local brick and mortar businesses can benefit from search engine traffic looking for local services without having to compete agaisnt national brands.

Do you know the best day of the week and time to send your email newsletter or use your email newsletter software? Have you ever wondered if your fellow newsletter marketers are all sending at the same time you do? Convinced your open rate is too low or even too high?

Some recent statistics may help you answer these questions: What Kind of Open Rates Are Email Marketers Getting and what kind of email campaign software are they using. If you are sending HTML emails, you probably use your open rate to help gauge your success. Even though its not a perfect measure of whether people are actually opening and reading your emails, its useful as a relative measure: If it goes up over a short period of time, more people are probably reading If it falls over a short period of time, its almost certain fewer people are reading.

Also, all other things being the same, it can give you some motivation or satisfaction. So, here goes Average Open Rate this past Month: 13.6% So when is the best day to send?

You will often hear that Tuesday is the optimal day to send your email campaign, because on Monday people are catching up from the weekend, and that on Tuesday morning you will have their undivided attention before they jump into their work for the upcoming week. Do the numbers back up that theory?

The rate of opens by day of the week: Monday 13.78% Tuesday 13.32% Wednesday 14.18% Thursday 14.61% Friday 13.36% Saturday 12.18% Sunday 13.46%. Just last month, Tuesday was the second worst day to send. I should point out this, too, the hour of the day that got the best open rate was not 9-10AM or during the morning at all, but in fact 2-3PM Eastern Time ” email newsletters sent during that hour last month enjoyed a 19.3% open rate. Does This mean I should switch my campaigns to Thursdays?

In a word: No. Do not break with your readers expectations just to try to follow the latest day of the week stats. You might actually reduce your open rate by doing so. In both March and February, Thursday newsletters got the 3rd-worst opens vs. the rest of the week.

I hesitated a little to release these stats, because I realize that people may start sending their newsletters at the day or time that happened to get the best results lately. Please, do not drastically change your sending schedule because you see that the average last month, happened to be higher on a different day. Yes, you might eventually be able to shift your sending schedule, or split test some campaigns, but if you up and move everything, you may throw off your subscribers who are used to hearing from you at the usual time.

To get at the other reason for not changing sending habits based on these stats. If everyone switches their sending schedule to send on for example, Thursday, then recipients will start getting a ton of email that day, and start paying less attention to each individual email and you still have a lower conversion. One possible reason for Thursdays success last month may be it was not as popular as say, Tuesday or Wednesday for sending email: Percentage of Newsletters Sent by Day Monday 16.1% Tuesday 17.8% Wednesday 16.8% Thursday 16.7% Friday 15.3% Saturday 8.9% Sunday 8.9%

Those higher-volume days mean more emails in readers in boxes, which might contribute to reducing open rates. Following that reasoning, some people may look at the low weekend volume and see an opportunity to get their audiences undivided attention.

The main point in showing these stats is to point out that our assumptions about what works are often quite wrong, and that you ultimately have to test for yourself to see what best suits your recipients. Here is some inspiration and some help. Are you getting better open rates than this? Give yourself a pat on the back my friend, but do not get complacent. Open rates are not the be all, end all of email metrics and business email marketing can play a roll in actual conversions. They do not guarantee that people are reading your business email campaigns, only that they have images turned on and that they probably saw your email for at least a moment.

Some ideas that can help you raise your open rates: Ask people to add you to their address books. Some email newsletter software will display images from senders who are in the recipients contact list. If you are putting pictures in your emails, use the ALT text for those images to pique readers interest in what the picture is, so that they enable images. Or directly ask readers to turn on images! Add a picture of yourself to your emails, near/next to your signature. People like seeing your smiling face, and if they see it in one of your emails, they may be more likely to turn on images to see it again later.