Archive for July 14th, 2009

Is it really possible to engineer exponential list growth using the Internet? It has been attempted countless times and with some success. Perhaps the very first membership site to grow exponentially (at an accelerating rate) was Hotmail which, following launch in 1996 grew to 8 Million users within 15 months. Then it was aquired by Microsoft for $400 Million.

So what was the method Hotmail used to grow so fast? Well the financiers, who struck the deal with Microsoft, called it Viral Marketing. It was the first time the term had been coined.

Basically, viral marketing is what the Internet did with word-of-mouth marketing. It exploded the possibilities for businesses to thrive on pass-on recommendation by their customers.

The wonder of good viral marketing is its simple and inexpensive. Sometimes even free. Hotmail’s deployment of viral marketing was done simply by placing a clickable line of text at the bottom of every email it sent for its customers:

“Sent from my free Hotmail account. Get your own free web-based email account Here!”

In order to use hotmail’s email service you have to agree to advertise it to everyone you send an email too. No exceptions. So it is a free service. But in 1997, it was also new, and at the time, having an email address was considered quite hip and modern. It was fast becoming a craze in the same way text messaging did a few years later.

So how can Hotmail’s success be replicated with other Internet-based products? Perhaps the most important lesson we can draw from Hotmail is the ease of spreading their message. In this case, the free service couldn’t be used without doing so. However, I believe it is possible to transfer this method to other industries and products.

There are numerous ways which have been used since to invigorate viral growth on the Internet. One of the most effective recently has been to use rebrandable (sometimes called ‘viral’) ebooks. A rebrandable ebook does more than a single pdf file can do.

Rebrandable ebooks enable your readers to stamp their own affiliate links for your product within the pages of the ebook. By doing this, they are the ones who will earn commission on any sale their copies make so they are motivated to rebrand and pass-on, rebrand and pass-on etc.

Using rebrandable ebooks for viral growth is the model of an automatic business which was systemised with My Viral Spiral (MVS). This is a website script which uses viral triggers, viral motivators and viral seeds (rebrandable ebooks), to grow its membership base automatically. When an MVS site is put alongside your other web properties, or used in conjunction with your affiliate programs, you immediately give added benefits to your members. Using the functionality of your MVS site, they can grow their own lists, by rebranding and passing on your ebooks, while simultaneously growing yours.

MVS has a unique combination of viral factors built into it which together enable anyone to build a list from scratch without needing costly traffic and hosting fees. It also adopts a 3-dimensional rebranding feature which means that every new member immediately has two ways to make money from each new member they generate.

Some people think MVS is an affiliate marketing script, like Butterfly Marketing, or Launch Formula Marketing. But they are mistaken. There is nothing else like MVS. Its purpose is to automated the traffic-gathering front-end of any website. It is a script which generates and accumulates more traffic by using the activity of its members. Basically, it multiplies whatever traffic it is fed to increase signups and sales.

Yet people have had mixed results with MVS. Some say their members haven’t been active enough, while others say their lists have been so active that their lists grew very quickly.

One member even claims to have got 1,200 signups in the first five days he had the program running.

It seems likely that a key component to success with this viral system comes from putting in place a constant flow of traffic. The best way of creating that is with a blog on the front end, which is regularly updated. That way it will continuously, and increasingly, draw targeted traffic from the search engines.

With MVS’s sidebar widget installed on the blog, visitors can then join the MVS site while obtaining their first ebook. Later, when they can rebrand it and use their in-built squeeze page to generate their own list, they get their own signups and build their own list.

Of all the methods used on the Internet for engineering exponential growth, MVS seems to include the most productive viral mix. It has viral motivators, viral slip, viral seeds and viral triggers. When it is used well, all of them work together closely to power growth in the list and make sales automatically on the back end.

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If you have a service or product to sell for public use, without having to go out of your home, then welcome to the world of residual income earners! Residual income is about earning wealth from work done in the past. It’s about directly marketing your product - be it a story for a novel, lyrics for a song - without having to step out of your home. Its success and profit making depends in your ability to reach out target clients by directly marketing your products. There are residual commission programs designed to bring public participation in its folds and create awareness as well as popularize this craft. One of the primary factors, for the popularity of residual income is its advantages of providing additional income to families to meet their expense.

One advantage of the residual programme is that it gives you the chance to earn income from home making it a lot convenient for you. This ease factor has earned enormous popularity for the residual income generation. The benefits it offers are different. One can take care of the personal expenses by oneself. If possible, one can help meet the family needs too.

Wish to know how to go kick start you’re earning from this method? There are numerous ways to it; however, everything requires certain amount of skill, patience and ability to pursue with determination, because the results are not immediate. With passage of time, this program has shown to improve one’s ability to seize opportunities, and turn them into monetary gains.

There are innumerable topics to choose from. If you can write stories, novel or poems, screenplays, then it’s a good idea to mine the depths of your creativity to churn out a steady stream of income. If you have already written books or short stories, then publishing them and earning royalties out of their sale will give you success. The chances of earning gets better if you can spin stories for the film industry and get them turned into movies.

For those with the flair for writing, a slight value addition to your talent can help you earn income that way. You might have penned many poems, short stories, or even novels. If you have copyright ownership over them, you will be paid royalty by the clients who buy them from you. In case your stories are turned into movies, you are provided with more chances of making money.

Once you have created a chain of sales persons or service providers, your earnings get two-fold. Firstly you’re earning directly from your own customers, plus, you earn by way of commission from your chain of sales persons. As your chain grows from one level to another, your income gets augmented from two-folds to three-folds and so on. In other words, money generated from sales in all the levels of this marketing chain continuously flows into your wealth pool, while others do the leg work.

In this, you an earn money from direct marketing of the products as well as the sales commission you get when your customers market the products. Thus, you make use of the several levels of marketing the same products. If you have kick-started the small chain, then you stand with the possibility of earning income from all levels. It is a lifetime opportunity of income generation.

Last but not the least is the internet. Internet provides host of business opportunities to people to transact services, products and ideas, over the cyberspace and earn wealth without having to step out of their homes at all.

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Web site optimization will turn your site into an effective sales machine and get it front of people who are looking to buy what you have to sell. You should make web site optimization your number one goal when building your site.

Website analytics is a good place to start. This refers to the process of analyzing the reports generated about a website to discover what keywords are getting customers to the site and what keywords are leading to sales.

Unique content with keywords that relate to the products you sell is vital. You probably have heard this many times but it still holds true. Offer good, relevant, content, keep it updated and people and search engines will come back.

You want to have great titles for every page. Your main web page might be the one which comes up in the search results most often but do not forget your other pages. If you do it right your other web pages will show up in the search results. This will not do you much good if nobody clicks on them because of a lame title. Make sure to include good keywords in your title. Think about what keyword a customer will enter into a search engine to find the products on that page. This is the keyword you want to use. You also should make sure that every single page has a clear description so that anyone who sees it will immediately understand what the web page will be about. Not all of the search engines display the description in their listings but Google does, and people will see it on the Google search results page.

The load time of your pages are important. Even though most of your visitors will have high speed internet connections many people still use a phone connection and modem to go on line. For these people you should make sure your web pages load fast.

Content is probably the most important factor of web site optimization. If you have good unique content your website will rank well. This is what search engines look for. The more fresh, unique content you can get on your site that is related to your topic the better. Google and other search engines love big web sites with unique content and the more content you have, the more pages the search engines can index. Be sure all your internal links are working. It is annoying when visiting a web site and there are broken links also the search engines will not like it.

Keep adding content on regular bases. It is a good idea to include automatically refreshing content like a guest-book, forum, or an RSS feed with related articles.

It is best to stick to one or two keywords per page. Each page of your site should have every single page optimized for only one or two main keywords. When you write articles and post them to article directories, link these keywords to your article on your page in the resource box at the bottom of the article. Use these keywords between h1tags, make sure that the keywords or related keywords appear on every couple of paragraphs of the page. Include the keyword in the title and the last line of the text of the article. Do your keyword research carefully. Try to find keywords that get searches but are not too competitive.

One way inbound links from high page rank sites is the main basis for every site’s page rank. The higher the page rank of the sites that link to you, the higher chances of getting higher ranking in the search engine results page.

Reciprocal linking still have an effect on your page rank but isnt as valuable for your search engine ranking as it used to be. If you really want to be found in the search engines you need to take your one way links to the next level. You need to become one way link obsessed.

The best way to do this is to write articles and submit them to every single article directory you can find. Post the article on your web site first and slightly change it before submitting it to the article directories. There are many article directories which accept free submissions. They are looking for your content, that’s what they do. This should be an ongoing job and that it might take several weeks before your site gets results.

Search engines algorithms change often but fundamentals will always apply. The techniques to optimize a web site and bring it to the first page are also changing. Things like not having broken links and good, clear navigation will always be important.

Web site optimization is an ongoing job and should be taken serious if you want to get listed on the first pages in the search engines and receive all that free traffic.

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