Archive for August, 2009

Ever wonder how a high traffic website gets lots of traffic on their site? Many of them spend big amounts of money just to drive traffic to their locations, using other advertising campaigns and other way of marketing plans.

There is no need for you to spend big bucks to drive traffic to your site. There are lots of ways to create website traffic without even touching your own money. One way is through viral marketing.

Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, preplanning and the right setup to create success are the things you will need to make it work for you and your e-business.

The first thing you want to be sure you don’t do is get over-zealous. The one thing you need to avoid at all costs is spamming. Spamming is still used widely, but with the government establishing more restrictions and fines you don’t want this to be a problem for you. The professional image of your site will also suffer if you send mail blatantly.

Spammers use a certain database. This database contains all the email addresses of different people. These make the life of a spammer easier, because in just one click on their mouse, they can deliver thousands of messages in a span of an hour. However, the problem with it beside from the government restrictions and fines, is it tends to annoy the recipient of the email which results to the deletion of your mail to their inbox, instead of referring it to other people.

You need to personalize by creating your website with personal appeal. You must see to it that your website makes your customers feel safe, secure and cared for. E-mail is important, because it is going to be one of the most affordable ways to keep in touch with your customers.

The best way to get email permission in a proper manner is to let your customer aware that you will not pass on their email addresses to other people since they are very meticulous when it comes to their personal information. You can also add some benefits that in order for them to claim it, there is a require email were you will send some instruction on how they can get it.

An example of this is: In order to claim your free e-books, you must first receive an email-notifications coming from us. The viral marketing takes effect once you send or transmit an email.

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The technique of SEO, which stands for Search Engine Optimization, helps in boosting website traffic from search engines by optimizing the site for specific keywords. With the soaring popularity and access of the internet, people are more and more making use of search engines as the favoured tool for finding particular information electronically. Thus, search engines have become an important source of traffic for most websites, and SEO is now very essential for the websites’ success.

As the number of websites is continuously rising on the internet, the reliance of users on search engines has increased even further. A lot of websites now receive more than half of their visitors from search engines, which has increased the significance of SEO even more. In fact, without an appropriate SEO strategy, there is very little chance that you will be able to achieve success on the internet.

The primary step towards successful SEO is to optimize the material put up on your website. The insertion of relevant keywords at an appropriate frequency in your website’s content goes a long way in making the website search engine optimized and helps in increasing the search rankings of your web site.

Link building is another very important component of SEO, wherein you seek incoming links from other websites as a sign of your website’s popularity, which will then improve your search rankings. The most important thing to keep in mind while building links is that you should choose sites that are relevant to your field of activity. If the search engines feel that links between your website and others have been artificially built, it could have a negative impact on your search rankings.

It is essential to understand that SEO is not a one time process but an ongoing one. Your task does not stop at merely developing a website and optimizing it just once for search engines. As an ongoing process, it is necessary to constantly reassess the content of the website, active back links to its web pages, and the rank given by search engines for different keywords. You should continuously adopt ways to enhance your website’s search engine ranking in order to ensure steadily growing traffic.

Keeping in mind the level of importance SEO has for any website, formal SEO training turns out to be very helpful in learning the finer details and applying them. Highly specialized SEO training is provided by many different online and offline training organizations. It is always a good idea to use such expert help in imbibing the crucial techniques of the business.

Find out more about search engine optimization and the available SEO service from SEO Magic Webs Philippines.

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What if you discovered an easy, simply way to make sure your Site Build It website was profitable, starting today?

Here are 3 simple steps you can start using today…

Step 1 - Start by building your basic site structure

Step 2 - Research Buying keywords for products and services in your niche, and write focused product reviews

Step 3 - Use various forms of paid traffic to test whether the keywords convert into sales, before you take the time to do too much SEO on those pages

Here’s how to test your site concept quickly using paid traffic, so you can quickly know whether your site has a chance of being profitable…

Step 1 - Choose a theme for your website as discussed in the Action Guide, making sure you settle on a topic that interests you and a preferably large number of other people. It’s best to look for a sub-niche that you can dominate over time if possible, because it’s easier to start small and build outwards from there. Create your home page and a number of tier two pages covering your major sub topics or themes, so your site looks finished when your visitors arrive. Make sure you include a Privacy Policy and a Website Terms Of Use page. A Contact page will also make it easy for people to get in touch with you if they have questions.

Step 2 - Research ‘buying’ keywords for products related to your niche market, in particular, look for ‘review’ keywords related to the main products. People who are ready to buy are quite often looking for reviews of several competing products in order to make a decision. Write impartial reviews of as many products and services as you can find, and add them as tier three pages on your website. Include a compelling summary with a call to action, a product image and at least two affiliate links to the product’s sales page above the fold, because many people will simply read your summary, and click through to the merchant to order.

Step 3 - Use a range of paid search methods such as Google adwords, Yahoo Search or Ezine Advertising to drive targeted visitors inexpensively to your review pages, to see if they convert into sales. You’ll want to test various elements of your page (your headline, the offer, the call to action, etc.) to see if you can increase sales. Only after you are sure a page converts into sales should you move on to doing additional Search Engine Optimization.

This additional SEO could include submitting helpful articles about the various types of products you are reviewing to the major article directories, and linking to your review pages in your article’s resource box. Or you might comment intelligently on related blog posts and link to your reviews in your Sig file. It’s also a good idea to spend a small amount of time each week Bookmarking your reviews on Social Media sites.

Once you know your reviews work and people are buying products through your affiliate link, you can outsource most of this SEO and article marketing work to others, while you focus your time on finding additional products and writing more reviews. This really beats spending a year of your life building a website that doesn’t reward you for your time. I know because I’ve done that, and it’s not something I’d recommend. It’s always much better to know your site has a good chance of being profitable early so you can move on to something else if it’s not.

Rocky Tapscott is a Site Build It expert and mentor. He has just created a Free 27 page Report that shows how to set up automated income streams using email marketing - Grab your copy now.

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