by Sean Galusha

Many online businesses and website owners have commonly used pay per click marketing in getting traffic to websites and eventually increasing profit. One of the reasons for this is that, pay per click is effective and cheap.

But when did pay per click started? And what does it mean to engage in pay per click marketing?

The popular search engine Google may have successfully adopted the pay per click concept in its advertising tools, but the idea of pay per click was not theirs. It was actually introduced by the founder of Goto.com, Jeff Brewer. He started to implement the pay per click concept although it was not yet known as pay per click back in 1998 when the idea came out. It was later renamed to Overture and later became Yahoo! search marketing.

When the idea of the pay per click system came out in 1998, it took Google two years to adopt the concept into their programs, and finally in 2000, Google adwords came to life. It was Googles’ marketing tool that uses the idea of pay per click. However, it used impressions at first. The full adoption of the pay per click idea only occurred in 2002.

So what does pay per click mean?

Pay per click is a tool that is used to advertise products, services as well as websites on the internet. If you are a business owner, pay per click allows you to promote your product and your business site through various ad spots in the search engine and in the many websites in the internet.

However, because there are millions of websites online and by just placing an ad on a certain website is not quite reliable in giving the business a significant impact with regard to advertising, pay per click marketing was conceptualized. Pay per click allowed ads in websites but also incorporates a technique that businesses can only pay for advertising if users are interested and clicked on the advertisements.

Like in the usual advertising where companies and businesses pay for an advertising cost when they place their ads on certain medium like Television, radio or print, pay per click also involves an advertising cost but it is more reliable because you only have to pay when potential customers are interested in your ad and click them.

About the Author:
Author Sean Galusha is the founder and CEO of Localize Internet Marketing, a Local Internet Marketing. The team of experts at Localize Internet Marketing focus on delivering targeted local results to their clients through the use of Internet marketing techniques such as Local Internet Marketing Services.

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