For over a decade Real Estate SEO Pros has been working behind the scenes with Real Estate Agents to teach them SEO. After some consideration we decided that it was time to unveil our SEO training for the general public and permit all Agents access to our free video series.

Most Real Estate Agents working in todays market recognize that SEO, Search Engine Optimization, is essential to both off line as well as on line success. Being able to capture the targeted buyers and sellers is the reason why SEO is critical, as over 80% of seekers (USA Today 2007) go on line before they approach an Agent, so Agents that understand this can benefit from on this information.

SEO is generally broken down in to two core applications that affect to a website. There is onsite and then there is offsite optimization. The search engines look at your site from a number of angels so in order to achieve good placement on their pages you must learn to master both sides of the SEO equation.

It is important that you understand that you cannot separate these and experience any long term success on the Internet. Our Real Estate Agent Free SEO Training videos will show you aspects of both of these. Lets have a discussion about our onsite Optimization video at this point in time.

Our onsite optimization video will be mostly primarily concerned with showing you what are the vital factors to your onsite optimization. Our free videos offer anyone with a rudimentary level of website knowledge with a way to manipulate and improve your site so that you can enhance your sites standings in the search engines and show that your site is worth visiting.

The first step to onsite or On page optimization is applied to your sites, page titles. This is an often disregarded but critical onsite factor in search engine algorithms. Individuals repeatedly have the identical titles on every page but page titles are looked upon by search engines as a over view to a pages subject. A good title should be key phrase rich and be specific to the content of the page. This is the start of good information architecture (a sites layout). It is ideal for every topic within your website to have its own page.

If you sell beach front acreage, have a page for that. If you promote in San Diego have a page for that, if you promote Lofts have a page for that. This allows you to optimize a page for a very particular set of key phrases. The Search engines core job is to deliver web pages to users that are directly related to the terms that they are typing in to hunt for. This means that the more specific your web pages are to a search term, the more likely you will achieve good rankings. More importantly, Real Estate is local, so don’t just use the term “real estate’ as a keyword. use “Miami Beach Front Property Real Estate” in the title and content of your page and you will get way more hungry buyers that are specifically seeking just that information out.

Next comes the main page content and this should also be defined and clarified by the adjacent subject matter. Writing good quality and one of a kind content is a talent and as with anything it takes practice to get good at it. You know your market better than most, so you can really articulate your viewpoint in a unique way that can draw clients to you. It is essential that you remain professional and be sure that your subject matter reads well. It really is important that you don’t do what is known as keyword stuffing by repeating your phrase over and over, just use it a few times naturally through out the article.Keyword stuffing is a trick that search engines pick up as they look at your pages keyword density This tactic will only lead to reducing the quality of your website visitors experience and therefore the search engines will likely punish your website with a lower quality score. This activity will normally lead to your visitors leaving your page quickly..

Using relevant keywords in your URL is another way to get the search engines to look highly at your site.. But if you have a site name already don’t be concerned as your content and page headers will make up for this over time. If you elect to build a number of sites, as many top sellers do then next go round take account of key phrases relating to page content. It is useful if your site names can be both short and memorable. Have your main phrase at the start of your site URL, MiamiBeachFrontRealty.com means you will show up for prospects that are searching for Miami beach front property not San Diego beach front property.

One overlooked item of onsite optimization is using image ALT text. The search engines index your images so using keyword rich names here can be to your advantage. People that surf the web that are visually impaired use these tags to help them as they navigate around your site, using a reader. Once again, more is not better so do not go the path of ALT tag stuffing, which would not only hamper usability for the visually impaired but would hurt your status in the search engines as much as keyword stuffing does.

As the spiders come along from the search engines they come by and look at your header tags, that are behind the scenes on your page. These are called Meta Tags and should include key phrase variations such as pluralizations along with a keyword rich narrative of your site that searchers will read on the search engine page results. Given that these indicate the subject of your page it is seen by search engines as an over view to the key phrases being targeted for that page and that page only.

It is important to know that each of these onsite SEO factors are helpful. So as you build your page, or have your web master attend to it, or the kid down the block, begin at the top with the URL purchase then move to your header tags and the page titles. These are weighted the most by the search engine algorithms. Then focus on your content as in the end all factors need to be considered if top rankings on the search engines are to be achieved for the most competitive key phrases.

Desire to hear more about SEO? Visit our free training at Real Estate SEO Training blog.

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