Part 3 of 4. — “Insurance” is simply too broad and the competition is too fierce. If you’re not on the first two pages for a search term, you’ll receive hardly any traffic. And 9 out of the top 10 companies for “insurance” are billion dollar companies. So, you’ll never break into the top 50 spots let alone the top 10.

– There are many types of insurance such as car, home, health, dental, life, accident and even vacation insurance. Why create a general insurance site if you don’t sell all forms of insurance? (And if you do, you’d be better off creating a separate site for each.)

Upon sharing our concerns, Matt decided to specialize in car, home and boat insurance. While this was a great first step, even these terms are quite competitive, so the next phase in Matt’s web marketing strategy was finding the right terms to help get him noticed.

Well, we uncovered three profitable terms that had a good demand and not much competition. (BTW, never go into business that has no competition because that means no demand unless you’re a pioneer) They were: “homeowners insurance”, “classic car insurance” and “yacht insurance”.

Matt chose to specialize in homeowners insurance, as it was a subject with which he was most familiar, while leaving the opportunity ope for future expansion into his other specializations later. Matt’s choice was sound on several levels. While representing himself as a homeowners insurance salesman online, nothing prevents him from building trust with clients and selling them classic car or yacht insurance at a later date. Had he positioned himself as a generic insurance salesman, he likely wouldn’t have gotten noticed. Similarly, had he specialized in car or boat insurance then his future expansion would be limited by the fact that those purchasing these types of insurance already owned homes.

Also, while the internet is global, most of Matt’s business will be relatively local. It would make little sense for someone in Oregon to do business with him, for instance. As such, we registered the domain named “Florida-homeowners-insurance-choices.com.” While this name is great for search engines, it is difficult to remember and even worse for printing on business cards. To that end, we also registered “MossHomeownersInsurance.com” and pointed it at his main domain name. As such, Matt has the best of both worlds for his website marketing strategy: a search engine optimized domain as well as one that is easy to remember and say.

All this is to say that you shouldn’t register a domain name first. Instead, let us do the research to find the most profitable keywords for your business.

The second biggest mistake made by many businesses is in purchasing web hosting before they know what their needs are. Hosting environments are quite different, offering a vast array of environments and features. In nine out of ten instances, the environment you choose will meet your needs. However, in the remaining instance, a wrong choice can waste your valuable time and money.

Furthermore, we have found one system that’s simply the best way to conduct business online: Site Build It (SBI). Basically, SBI is a hosting system plus much more. For the price of typical hosting, SBI provides a Website with dozens of built-in, automated tools that practically assure that your success. Frankly, SBI is the right choice for about 95% of all of our clients and because SBI actually takes care of registering your domain name and setting up your hosting, it’s another reason that you should not do it yourself. Be sure to checks Parts 1, 2 and 4.

Since you read all the way through this article and are reading this currently, we understand you demand the best Web Search Engines… That’s Ace SEO & Web Design! for Gorilla Web Site Marketing 6092VZBC

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